Consumer Goods companies must know what the market wants
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Leading DIY (Do-It-Yourself) retailer Jula has been one of Sweden’s fastest growing companies over the last 10 years. That level of success also brings new challenges, and Jula reached a point where continued expansion would only be possible with a new set of tools for tracking and planning.
The company turned to PLM, and chose TechniaTranscat as its strategic partner to help change the way Jula handles every process from finding new products to promoting them in advertising campaigns.
Jula specialises in low-cost quality products for the do-it-yourself enthusiast and professionals alike, ranging from shower curtains to power tools for the home, car or garden. The company’s growth has been staggering, as it doubled its number of retail stores to more than 80 over the last three years.
Jula has no plans of slowing down and wants to keep expanding its presence both in Scandinavia and beyond. But management realised that its existing work processes would struggle to facilitate further growth. A new system was needed, and PLM was the answer.
“We were simply getting too big to continue using just spreadsheets, and needed a smarter way of working. We have thousands of different products to keep track of throughout their lifecycle. PLM makes the process much more efficient and faster, helping us reach our goals for continued growth without the need for extra staff,” says Magnus Sigurd, Business Development Director at Jula.
Jula’s PLM solution is based on the 3DEXPERIENCE Platform from Dassault Systèmes, with TechniaTranscat serving as a single point of contact for all aspects of the implementation, software, business consulting, configuring the solution, data loading, training and change management and support services. By using the platform, Jula is getting the infrastructure needed to integrate its various business system – including PIM, ERP and CRM – into one streamlined process for managing product information, customer relations, campaigns and supplier collaboration.
For a company that sells more than 14,000 different products and operates nine own brands alongside its multitude of outside suppliers, keeping track of everything is a massive challenge. These days, retail companies also face stricter legal requirements than ever, while the demands and expectations from customers continue to grow as well.
“The bigger a company gets, the bigger the demands get,” says TechniaTranscat CEO Jonas Gejer. “The combination of a broad range of products, lots of ad campaigns, fast business decisions and very high demands mean that you eventually get to a point where working in spreadsheets or a setup with non integrated systems simply isn’t sufficient. PLM gives you a full overview of the past, present and future.”
For Jula, that overview is crucial. Like most retail companies, Jula must be able to keep track of a product’s origins and content while also offering information about its specifications to customers through a multitude of channels in-store and online. And its advertising campaigns can often be planned up to six months in advance, meaning exact timing is needed to prevent unnecessary storage costs. With the 3DEXPERIENCE Platform, everyone in the company can stay up to date at all times and see exactly what needs to be done at any stage in the process.
For TechniaTranscat, this process is about more than just helping Jula implement the new system. TechniaTranscat is also helping ease the transition by serving as a consultant to show how every different part of the platform can be used to serve the company’s needs. The right tools are only efficient if they are used in the right way, which is why it’s so important to have a partner that knows the industry first-hand.
“We have people with a background in retail and we know how the industry operates. We want to be a true partner throughout this journey. As a customer, it’s really difficult to envision how you will be working a year from now with the new processes made possible by PLM. As a consultant you want to do everything you can to help ease the transition,” says Anna Liljedahl, senior advisor for retail at TechniaTranscat.
Photo Copyright: www.jula.se